National Journal is hiring a Marketing and Campaigns Associate, responsible for executing high-performing, sales-aligned, multi-channel campaigns and driving pipeline for National Journal Membership.

National Journal is a premier research and insights company committed to helping organizations effectively navigate Washington. Best known as one of Washington’s most trusted media brands for nearly 50 years, our expertise is unmatched with teams of specialists dedicated to government affairs, communications, and political research, in addition to exceptional journalism. Our mission is to equip the thousands of government and business leaders in the nation’s capital with the intelligence, insights, and connections they need to save time, increase efficiency, and deliver success.

What is National Journal’s Marketing and Events team? 

You will be part of a high-energy team of digital marketers, events professionals, and graphic designers who focus on promoting NJ’s products and services while serving and delivering value to government affairs organizations.  We concept, develop, and execute marketing campaigns that engage, educate, and generate interest in National Journal’s products, working closely with our revenue partners to bring on new members and retain existing clients.

Who are you?  

You are an energetic marketing professional with a passion for government affairs and a sharp interest in developing innovative marketing campaigns that bring our products to market promptly. You enjoy working in an entrepreneurial environment and are always willing to roll up your sleeves to contribute to organizational needs. You are a skilled marketing writer with a keen eye for detail and a passion for effective targeting. You enjoy identifying insights from data and applying lessons learned to increase campaign engagement.

Your responsibilities will include:

• Campaign conception and execution

• Develop and execute campaigns that generate high-impact, top-of-funnel leads and foster client engagement. 

• Build and manage distribution lists for targeted email campaigns, taking into account subscription management preferences, list segmentation, and trigger campaign management.

• Write and edit compelling copy for email and web promotions, as well as sales enablement collateral and tools.

• Collaborate with stakeholders to identify market-resonant themes, new opportunities, and areas for growth.

• Coordinate A/B testing of email features to continually improve engagement.

• Develop nurture strategies that build relationships with new-to-world leads and chart out opportunities to impart membership value.

• Marketing Operations

• Establish fluency user in our marketing automation systems (Marketo and HubSpot) and be familiar with our CRM (Salesforce) to manage execution, troubleshoot issues, and advise on opportunities available through the software.

• Run A/B tests to improve KPIs, conversion rates, and velocity

• Project Management

• Participate in campaign planning process, including ideation, conception, execution, and engagement reporting, to include broader quarterly themes and ad hoc, quick-turn campaigns.

• Create and manage internal processes and timelines.

• Collaborate with the sales team to generate product awareness and demand via

• Run targeted campaigns, develop sales collateral, and manage outreach support (top of funnel)

• Brainstorm tactics, content, and strategies that help move prospects to take a visit (mid-funnel). 

• Support product delivery, including management and execution of recurring newsletters, template reconstruction, troubleshooting send issues, etc.

• Partner with sales on campaign timing, lead handoff, and feedback loops with the goal of accelerating deal velocity

Qualifications of the Ideal Candidate

• Bachelor’s degree.

• 0-2 years of experience in digital marketing, lead generation, or sales enablement, preferably in a B2B environment.

• Entrepreneurial spirit; Track record of building new initiatives from conception to execution

• Demonstrates basic proficiency with Generative AI tools (e.g. ChatGPT, Copilot, Gemini). Candidates should be prepared to discuss how they have used these tools.

• Experience working in marketing automation software, Marketo and Hubspot preferred, and with CRMs, such as Salesforce.

• Knowledge of best practices for reaching audiences through digital media channels (e.g. how to improve deliverability, how to best personalize email content, email template design, creating strong calls-to-action, writing compelling subject lines, etc.).

About you

• Propensity for velocity and sense of urgency - you must enjoy working quickly 

• Strong organizational and project management skills. Attention to detail and ability to meet deadlines.

• An analytical, data-driven mindset, with the ability to derive actionable insights from data (A/B testing, analyzing email deliverability/open/click metrics, using Google Analytics).

• Ability to troubleshoot workflows, attribution logic, and reporting needs

• Natural bent toward creative thinking and resourcefulness in problem-solving

• Prodigious work ethic and spirit of generosity

• Interest in policy and politics is a plus.

Start Date: Available immediately

Employment Type: Full-time

Compensation: The salary range for this role is $55,000-$65,000

Location: This job is based in Washington, DC. National Journal operates on a hybrid schedule, with employees required to be in the office every Tuesday, Wednesday, and Thursday. 

About Us

Across National Journal Group, generally, the firm looks for two “pillar gifts” in you, and everyone else.  In all of us, these are more aspirational than actual, but they are central in our intentions –

• Force of Ideas:  At the center of National Journal Group work are the ideas within our writing.  We believe that ideas – to the good and not – have consequences.  Our highest work is bringing rigor, insight, intellectual honesty, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.

• Spirit of Generosity:  National Journal Group seeks in its ranks a spirit of generosity – a natural disposition in each colleague toward service and selfless conduct.  National Journal Group writing should be cut from the same cloth –critical on the merits but informed by charity and forbearance in measuring motive and personal character.

National Journal is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.