Marketing Manager, Growth and Engagement
Gravity Research, a premier research and insights organization, seeks an experienced Marketing Manager, Growth and Engagement to strengthen awareness, engagement, and lead generation through compelling campaigns and content distribution efforts. This role combines strategic vision with hands-on execution, ideal for a marketer skilled in content distribution, lead generation, and audience development. In this role, you will utilize ongoing research and insights to position Gravity Research as an essential partner for Fortune 500 companies addressing complex societal issues and reputational risks.
Part of National Journal, Gravity Research equips corporations, associations, and nonprofits with the insights needed to proactively address public pressures. Working closely with Marketing, Research, and Business Growth teams, you’ll lead content distribution efforts, lead generation efforts, and audience engagement initiatives that drive brand awareness, client acquisition, and thought leadership.
Position Overview: As the Marketing Manager, Growth and Engagement, you’ll shape and execute our content strategies, producing high-quality marketing assets and digital campaigns. This role offers the opportunity to elevate Gravity’s brand voice, drive engagement, manage impactful marketing efforts, and contribute to lead generation initiatives that position us as an industry leader.
Key Responsibilities:
Lead Generation:
Develop and execute lead generation strategies through digital marketing campaigns, social media, and targeted content placement.
Build and maintain a pipeline of high-quality leads by leveraging content and digital channels to attract prospective clients.
Implement tools and reports to track lead sources, measure conversion rates, and optimize campaigns for maximum lead generation.
Partner with the revenue team to pass off qualified leads for further personalized engagement.
Strategic Content Development:
Design and implement a content distribution strategy that aligns with Gravity’s goals and resonates with target audiences.
Partner with the VP of Thought Leadership and research analysts to develop white papers, articles, case studies, infographics, and thought leadership pieces.
Create persuasive narratives and assets clearly articulating Gravity’s value proposition to prospective and current clients.
Product Positioning and Sales Enablement:
Collaborate with product and sales teams to define product messaging and create sales enablement materials that highlight the strengths of Gravity’s services.
Produce compelling presentations and other client-facing materials to support sales and increase customer engagement.
Stay informed on industry trends and competitor activities to adjust marketing strategies accordingly.
Campaign and Event Support:
Plan and implement digital marketing campaigns that support product launches, thought leadership, and client outreach.
Create and manage promotional content for industry events, conferences, and webinars to drive attendance and visibility.
Craft messaging for various external communications efforts
Social Media and Digital Engagement:
Oversee Gravity’s social media presence, managing content schedules, audience engagement, and campaigns to drive brand recognition and generate leads.
Develop and post targeted content across social platforms (LinkedIn, Twitter, etc.), focusing on audience engagement and lead generation efforts.
Analyze social media performance data to refine strategies and increase impact, focusing on lead generation and conversion metrics.
Qualifications of the Ideal Candidate:
Bachelor’s degree in marketing, communications, business, or a related field.
3-5 years of experience in digital or content marketing, lead generation, or growth strategy, preferably in a B2B environment.
Demonstrated success in executing social media and content strategies that drive measurable results, including lead generation.
Strong writing skills and ability to communicate complex topics clearly and engagingly.
Proficient in social media platforms and analytics tools for tracking performance.
Collaborative, energetic, and capable of leading projects in a fast-paced setting.
Familiarity with CRM and marketing automation tools (Salesforce and Marketo a plus).
Commitment to promoting diversity and inclusion in the workplace.
Employment Type: Full-time
Compensation: The salary for this role is $80,000-$90,000 plus bonus potential
Location: This job is based in Washington, DC. Gravity Research operates on a hybrid schedule, with employees required to be in the office every Tuesday, Wednesday, and Thursday.
About Us
Across Gravity Research, generally, the firm looks for three “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –
Force of Ideas: At the center of Gravity Research’s work are the ideas within our work. We believe that ideas—the good and not—have consequences. Our ultimate objective is to bring rigor, insight, and intellectual honesty to the goal of separating the bad from the good, and giving voice, argument, and flight to maintaining the latter.
Spirit of Generosity: Gravity Research seeks in its ranks a spirit of generosity: a natural disposition in each colleague toward service and selfless conduct. Our writing should be cut from the same cloth—critical on the merits, but informed by charity and forbearance in measuring motive and personal character.
Radical Responsibility: We give our people a lot of responsibility early on, and our top performers embrace it. We believe in holding ourselves and our colleagues accountable, taking ownership over big things, striving for excellence, and celebrating success.
Gravity Research is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.